You make a good point, but I think it's because a full shout is made of three words. Would it not be odd to have this one shout with only one word? I also think it is all located at one spot because the three words do not differ so much as to have 3 different locations for the 3 words.
You have to hold down the shout button for longer while you're sneaking and the whole reason of this shout is that people are looking for you so the longer you hold the shout button, a second longer they could be looking for you.