Figured CHIM kind of referred to the idea of the real life theory of a Holographic Universe or Simulated Reality. In fact, there was a recent article regarding that for which I just read: http://www.huffingtonpost.co.uk/2012/10/11/physicists-may-have-evide_n_1957777.html
From that article:
Like a prisoner in a pitch-black cell, we may never be able to see the 'walls' of our prison -- but through physics we may be able to reach out and touch them.
CHIM is this and more. It's to gain control over the simulation through realizing it is a simulation.
Amaranth would be (I think) to jump out of the simulation and punch the dudes in the face who are running it.