The simplest way for me to describe it would be like this:
Pre DLC you're "Vampire 1.0"
In the DLC you can become "Vampire 2.0"
... but to begin the DLC you'll need to cure your vampirism. They'll just turn you away if you don't.
(I think...I know that later on in the quest-line they will turn you away if you want to continue down the Dawnguard side.)Later there will come a fork in the quests. If you choose to continue on the Vamp side you'll have the option to get it back from them, and become "Vampire 2.0"...which is really really fun