It's rare that the actual gold reward holds a candle to *any* enchanted item in OOO though. And with Living Economy you can even get a fair amount of the item's worth! (I'm a bit of a cheese though, 90% of my money on new chars goes towards maxing mercantile)
My level 30 rogue has ~5million gold even after buying the cheydinhall house, along with all the extras for it, frostcrag, and dunbarrow hollow. The only reason I still loot anything is because I'm a collecter/packrat, so I'm looking for things I don't have yet

However, I've gotten the 65k vendor gold bug more than a few times... I should probably upgrade to the newest version of Enhanced Economy or whichever.