Just looking at the games upcoming and present is really making me wonder what we will see from the studios under the Zenimax roof? Aside from the TES and Fallout series bringing in revenues that i can safely estimate into the billion dollar area, you have strong possibility that DOOM and RAGE are going match those figures and posssibly (probably?) go beyond. Added to that you have Brink, which i have heard is highly anticipated in an online market with huge revenue potentials.

While other companies have IP worth much more than Zenimax, all i read are poor reviews and sales from most of their lesser titles, whilst Zenimax is holding IP and talent nearly guaranteed to make a huge profit.

I was just wondering what a successful Zenimax might bring us in the way of games coming years being able to flood their studios with cash and holding onto very valuable talent. Will Zenimax try and gather and maintain prestige by maintaining quality IP and talent? Or go the way of others?

Yes.