I'm actually going to rank them:
- For me it's foremost the SMART system. I practice Parkour myself in real life as one of my many hobbies (anybody else?), so whenever it gets blended into one of my other hobbies, gaming, it strikes a chord with me.
- After that I'd say the customization. Visually first, I know alot of people may say "Why do they go so far into customization if it's a first person game and you won't even see yourself?" Well, in real life why do we care at all what we look like? How you look often reflects who you are and your personality and, though we often say we don't care what others think about us, we all do to some degree. And then weapons and perks to focus in on my favorite style of play.
- The art style is really neat. Yeah yeah people will say the visuals don't matter as long as it's fun, but photo-realistic games are boring to look at in my opinion (that's what we look at all day when we're not gaming). Having a cartoony and vibrant art style is much much more exciting too look at.
- 8 player co-op. Am I reading that right?!?! That's freaking awesome!
- I'd have to say what interests me the least is the concept of blurring singleplayer and multiplayer and having your custom characters be the main characters and appear in cutscenes and such. It sounds great in concept, but it doesn't always work. Last game I played that tried this, Lost Planet 2, was alot of fun but it made the story very "blah." Here's to hoping Splash Damage can retain a good story in the midst of this all!