http://www.youtube.com/watch?v=JoYWdHe4tQ4
:D
Which reminded me of the TVtropes "Rated M for Money" page (won't link, bad words :tongue: ), that has this little bit in it....
But thanks to the success of a few specific M-rated titles, the clones and copycat titles that followed them, and the media attention that followed both, today there is a public perception that developers focus solely on extremely violent titles targeted at "hardcoe" gamers (that is, those who believe "G" rated movies and "E" rated games are "for kids only"), because hardcoe gamers are supposed to be the most profitable demographic. This results in even more attention from Media Watchdogs and Moral Guardians alike, and if those titles are successful, ultimately reinforces the notion of M-rated titles being the best way to make a top-selling title, if not a license to print money outright — in other words, they're just Rated M For Money.
"M" rated games are not, in fact, guaranteed hits — only a small percentage of titles sell enough copies to be commercially successful, not at all different from any other rating or genre in the market. Furthermore, general industry wisdom actually claims "T" for Teen is the most profitable rating, for the same reason that many movies target the PG-13 ratings bracket - these are the highest unrestricted rating of their respective scales, combining the most creative freedom with the broadest possible (if not potential) audience; many developers or publishers have actively restricted levels of violence and/or sixual content in their games order to achieve this rating. Indeed, in 2010 only 5% of video games released had an M rating. However, this small minority was the focus of more hype than the rest.
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But Fallout 3 content is M. I don't think a game would ever get an AO for just violence. Look at GOW.
Back before blood&guts got a bit more acceptable (1998), there was some Mortal-Kombat-esque beat 'em up game that got the AO rating. It was never officially released.