I want a villan I hate. I didn't care about the super evil bad guys in Oblivion. The Collectors in ME2 were terribly "Lol im gunna kill you" I will be pleased beyond mentioning if we get better writing with a central villain. I hope Alduin isn't one dimensional.
You want to know the #1 way to make fans label your game Cliche? Make your villain super evil for no reason. Thanks. : )
and no physic guards.
I'd actually prefer a villain I don't hate but can kind of relate to - maybe one that's doing the wrong things but for some right reasons.
Actually, I'd
actually prefer to toss out the idea/label of "villain(s)" with sort of "catalysts"(not precisely but for lack of a better word coming to mind) - groups or individuals that for better or worse are trying to make major changes. And it's, of course, up to you how/if you interact with them - join/aid, ignore, oppose. Since TES is open ended it seems more appropriate to have more of a loose "main conflict" in the place and time your character is in, instead of a "main quest". I guess I'm kind of rambling a bit off topic though at this point - that's just my personal opinion on the ideal approach to a sandbox game.