» Wed Nov 21, 2012 3:07 am
Most TVs are too bright out the box. In fact, a properly adjusted TV can use almost half the electricity in some cases because the stock brightness is so high.
http://reviews.cnet.com/green-tech/tv-consumption-chart/
This goes for PC monitors too. Usually you have to drop the brightness to 50% or less on a TV in a typical house. Of course if your room is brighter, it would need more.
Use one of these images, if you can get your TV to display it (try your Laptop or Tablet or Smart Phone)
http://www.google.com/images?sclient=psy-ab&hl=en&safe=off&site=&q=Monitor+calibration+chart&sa=X&oi=image_result_group
There are calibration kits available, just fine one that has color cards so you can see what Red should really look like. It is amazing how good a properly calibrated HDTV or monitor can look with video content and games.
http://www.amazon.com/s/ref=a9_sc_1?rh=i%3Aaps%2Ck%3Atv+calibration&keywords=tv+calibration&ie=UTF8&qid=1345001266