Less than a month left, and I haven't seen any advertising on sites or TV for Fallout 4. I live in Chicago, not sure if other places are different.

I know what you'll likely say, "Fallout 4 doesn't need any of that!"

Except, yes, it does. Fallout 4 has an usually high level of awareness and a ton of pre-orders under it's belt. However, there's likely a huge market out there of people who have never seen or known of Fallout before. Additionally, there's likely a good amount of people had given up on following Fallout or had beat F3/FNV and moved on, but they would still be open to playing another installment.

So, what's it like in your area? Have you seen any advertising at all?

I hear when you go outside they have these sort of standing cardboard advertising things that display Fallout 4 in stores.

You Liar, there is no such thing as outside. Everyone knows that.

"There is no Sanctuary" (logans run joke)

No marketing around where I'm at that I've seen, but I'd be rather surprised if they didn't start advertising considerably within the next week or two.

No marketing over here, tho honestly in this day and age TV and other such advertising is barely needed, YouTube videos, online articles, talks among social circuits etc.

And hey if Fallout 4 pre order numbers gonna "blow Skyrims out of the water" according to Beth, they can't be doing to bad.

The fallout 4 hype train had been chugging along for months before they released the teaser trailer. All of the hoaxes, leaks, and just the silence before the storm built it to epic proportions. The small tidbit videos they're releasing have stoked the engine fires, but the train needs little fuel to keep going full speed ahead.

not really, and that how they using it, all the mystery keep ppl focus more and more for anything they put out there, go check Twitter or just the comments on the Vid from Fallout

Seems like they start the t.v. add campaign really close to launch and then they really push it after launch. Like right now, it's like every time I turn on the t.v. I see either the Uncharted or Halo, collection trailers. Both games released this month so that seems to make sense. At the most we might start seeing t.v. adds for Fallout around the beginning of next month.

There are the very few rare games like Fallout, GTA, Call of Duty, etc, that really don't need any advertising at all. Over the years it's just grown so much that now they could just put a "Fallout 4" logo up with a release date and that would be enough. Mouth of word with the internet will make it spread around like wildfire. We the fans, are Bethesda's marketing team.

I mean, they did kick off E3 this year. Pretty much anyone who is a gamer knows F4 is coming out.
Have you seen the sheer amount of videos about the internet about F4 these days? Not just gamesas made, but pretty much every gaming channel has tons and tons, breaking down all the information we have as active forumers.
I would argue, though while not official marketing, there is more media out in the public conscience for this game than any Bethesda game- with them actively promoting or not.


Aside from that, I don't recall any Bethesda (game studios or softworks) game getting a bunch of TV ads, until after launch, really.

From my understanding things get marketing after they anounce they gone gold,they havent mention going gold plus they save some cash for no marketing and they had the E3 and their own channel and social media for merketing purpose.

Where is the marketing? Well, guess what? You guys are. Beth should bless their fans because they have done a phenomenal job at giving Beth free marketing. The fan base of FO almost borders the absurd. ^^

Fallout is already doing brilliantly with sales and it's still a month away. Keep in mind, it is wiser to market things closer to a release because people won't loose interest as fast as if you did, say, a year ago. Plus, if you are a gamer and use youtube( like most probably would) than there is no way in hell that you couldn't have seen anything about fallout.

Just some thoughts from a marketing neophyte:

A game isn't like a motion picture that will be available in theaters for only a limited time, so maybe it isn't important to launch a huge, widespread, public promotion of a game before it is released.

If you first hear of Fallout 4 from an exciting advertisemant, and Fallout 4 is already on the shelves, then your excitement and curiousity have no time to fade. You're ripe for an impulse purchase.

Having in-depth reviews available when you first hear of the game could be handy. You have a flashy ad to start you searching for reviews, and you have glowing, in-depth reviews to reel you in.

I don't care if the hype is not at 1000% level. Too much hype tend to create too much expectence from the game, then there is the big crash down to the reality.

Marketing? I've done enough of that for them, I've talked to about 50 people about the game and if everyone of them has done the same... you do the math.

Fallout needs no marketing...

Word of mouth.

This is true. I bought a Fallout 4 Tshirt about 3 weeks ago and I've gotten compliments from all sorts of people. The game is well known to gamers.

And gamers aren't just a small group anymore. They are becoming vast, expanding, and encompassing. Videogames are also becoming bigger, and better as time goes along. I hope, at some point, they become a main source of entertainment. I love reading, love movies, combine the two and let me actually engage in the action and story? You got me sold buddy.

When you consider how many games have now passed the billion dollar mark, gaming is probably the biggest form of entertainment there is outside of the movie industry. And with current technology, the quality of many high profile games means that there is often very little difference between the two. As for marketing, I agree with many people on here that a game such as Fallout 4 literally sells itself. Just look at how crazy we all go when any new footage or information is released (especially me lol!)

I think t.v. marketing for games is more effective if people can actually buy it. Blow them away with a cool commercial and then feed on people impulse buying.

"Where's the beef?"- Now that was some marketing!

I think Zenimax learned with Skyrim, that if the game itself is solid, and customer anticipation exists long before the game is announced then sinking huge amounts of $$ into the advance marketing is unnecessary, and does not affect the overall sales substantially. If I remember correctly about 7 million units of Skyrim shipped out/unlocked on 11/11/11. Yet the game easily doubled that sales wise within the first year after release. Word of mouth did a lot of that. Makes sense to me that with Fallout 4, the plan is to wait and see somewhat, do a shorter media near and just after the release date, and then see if more is required afterwards. Why spend 100s of thousands of dollars if you don't need to? They had a great launch at E3, delivered a lot of what the game was going to be like from a visual perspective. Pretty much created an explosion of interest.

Since then, minimal things such as the SPECIAL cartoon series, are intended to keep up the interest out there without raising anticipation to painful extremes. Gotta say that the quality of this series is surprisingly good, and true in spirit to the classic animation style of the 1950's as well, and entertaining in there own right. I suspect there still might be some new footage coming, a second promo if you will (maybe the quakecon presentation) but beyond that social media will be the conduit for promotion.

You know, that's very true. I'll remember those little old ladies to the day I die.

Marketing?

Get Conan to play Fallout 4......well it worked for me with Witcher 3, the Witcher 2 for me never lived up to the hype so I'd not planned on getting the Witcher 3 for a while until I watched him playing the game (badly) on youtube.

I would guess a TV ad for Fallout 4 will likely be coming out by launch week.