I personally feel the days where game companies "cared" about the Lore in their games is longed passed. A game is nothing more than a product in which to attract consumers now days; no passion or love for video games exists in the industry. it is why we have more rushed/unfinished games being released now days, with more effort put into marketing than developing, and it is why video games in general are becoming more casual in this day and age. With that being said, Bethesda, just like any other company, will ignore lore, if they think doing so will attract more people, and therefore bring in more revenue.
I will say this about Bethesda though. They seem more ethical in their business practices compared to EA, who seem to like to chop up their games, and sell it piece by piece.