The game of the year is something that has a huge hype behind it that also delivers. I on;y started caring about Rage last month, and I haven't met a single person in real life who knows about it. I got a friend to look it up, and he is genuinely not interested at all. It doesn't help that over the years we've seen the same three videos of the game and... that's it. Where's the new information? If I hear "Are you ready to use these brothers?" one more time I think I might cancel my pre-order. Brink is doing absolutely NOTHING to make people care about it's release. Heck, they aren't even letting people take videos of themselves playing and post it (See: Pax). Battlefield 3 hasn't even been announced for 2 months and people are already wetting themselves over it. Hell, just about everyone is on the edge of their seat for Mass Effect 3 and not a single detail (As far as I know) has even been revealed. That's the power of being an established IP.
If you think it's a good contender for FPS of the year... sorry, but it's not going to happen, either. The world loves realistic shooters. Call of Duty Black Ops is now the best selling game in United States history. The majority of people like Call of Duty, and the people who do these awards are no different. Call of Duty XXX will most likely win, and if it doesn't, Killzone 3 and Rage are going to be right on its heels.
And best new IP? L.A Noire has a pretty good chance simply because it's Rockstar. And If that doesn't cut it? Rage will. The game is made by the people who made Quake and Doom. They invented the FPS, and don't hesitate to brag about it. Unfortunately, a new IP coming from the people who made Doom and Quake sounds better than a new IP coming from the people who made ET:QW (A pretty bad game, imo), and W:ET (Which I've never heard of...).
Seriously, though, if you've seen even the slightest bit of footage of Rage you'd know Brink doesn't stand a chance. Rage also received game of the show award at E3 2010 from both G4TV and IGN. Good thing they're both in the Bethesda family, right?
Don't get me wrong, I'm super excited for Brink, and I have all 60 bucks down on my pre-order, and will enjoy it far more than CoD, Halo, or anything else, but if you think Brink stands even the slightest chance you're just being a delusional really devoted fan. 2011 is a big time year with a lot of big time titles coming out as this generation of gaming falls upon it's final years.