That's his job - to handle PR. You know.... PUBLIC RELATIONS.
If he can't cope with RELATIONS with the PUBLIC, then he should be fired and replaced with someone who can.
...a little harsh said, but...right on the spot. If you are in charge of PR
for the biggest game this year, maybe/hopefully several years, you
need to be able to handle it and not be a QQ. If you are, you need
to be replaced.