EDIT: From the other article, it says that non quest-giving NPCs will only offer rumors when you click A to talk to them--but no interaction. (Like passerby NPCs who offer a random quip when you query them). Not much better though.
I don't get what you mean, it seems they're still moving in the direction that Fallout was taking it. With people just named "Settler" or "Townsperson" and such. People that just spout a line at you when you "activate" them.
When I read that quote I thought that it was going to be too similar to how they did it in Fallout 3