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Storm Call. Nothing better for introducing myself to a camp of Forsworn or Stormcloaks/Imperials
I think it depends on your gameplay style with the character you currently play, but at the moment, my Nord character is having fun with Drain Vitality - I have 2 of these in my shout list, 1 does a little more damage than the other but have the same name, weird I know... this is on PC version of legendary edition..
Why? because I like the "sapping" effect on the energy of the enemy before I get up all close and personal with full-on melee combat...