The most important,
CHANGEAs water has no constant form, there are in war no constant conditions. - Sun Tzu, The Art of War. c.400-320 b.c.
It does matter,
DECEPTIONAll warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; When far away that you are near. Offer the enemy a bait to lure him; feign disorder and strike him. - Sun Tzu, The Art of War. c.400-320 b.c.
When all else fails,
FIGHTINGTo fight and conquer in all our battles is not the supreme excellence; supreme excellence consists in breaking the enemy’s resistence without fighting. - Sun Tzu, The Art of War, c.400-320 b.c.
Never waste resources,
POWERIn war, numbers alone confer no advantage. Do not advance relying on sheer military power. - Sun Tzu, The Art of War. c.400-320 B.C.
One last note...
Be quiet. They won't notice you

Cheers!
Know them is to beat them,
PROVOCATIONAgitate him and ascertain the pattern of his movement. - Sun Tzu, The Art of War. c.400-320 b.c.
Who could trace the borders of shadow,
STRATEGYWhen campaigning, be swift as the wind; in leisurely march, majestic as the forest; in raiding and plundering, like fire; in standing, firm as the mountains. As unfathomable as the clouds, move like a thunderbolt. - Sun Tzu, The Art of War. c.400-320 b.c.
EDIT. P.S:
When in doubt, offer them a (easy) way out. Lay mines beforehand...
EDIT #2. P.P.S. (that's post-post-scriptum, for the latin impaired). If you didn't guess already, my style of play is sort of like the diplomat, with a .308 silenced sniper rifle at hands just to keep going when talks is over.