You log into your email and see one from ZOS. After discovering that its really from them you open it. It reads as follows.

Dear player,

You have been randomly selected to be a huge part of ESO. As you may know we will be introducing the Thieves guild and Dark Brother Hood at a later date. Right now were are testing abilities and coming up with ideas. We picked you to help us. Send us an email back with one skill youd like to see added to each of those guilds. So one skill for the thieves guild and one for DB. Thanks for your help and we cant wait to see your chosen skills in action.

-ZOS

My topic was much cooler than your lol

http://www.gamesas.com/topic/1489425-if-you-could-changeimplement-anything-in-the-game/

I implore them to not let random players choose.